NRCC Ad Buy Strategy Takes Shape

By John McArdle, CQ Politics

New details about the specific targets of the National Republican Congressional Committee’s television ad buys are emerging.

Just days after news broke that the Democratic Congressional Campaign Committee would reduce its ad buy in the media market that covers Democratic Rep. Chris Carney’s 10th district in northeast Pennsylvania, a party source confirmed that the NRCC has decided to devote $595,000 to the district for ads that will run throughout the month of October.

Carney is facing former U.S. Attorney Tom Marino (R) in a contest that the GOP is growing increasingly optimistic about. The district was not included on the NRCC’s original independent expenditure target list that was released last month.

Another district that wasn’t included on that list was the open seat in New Hampshire. But the NRCC has now laid down $1 million for air time in the 2nd district during the last three weeks of October. The DCCC has already signaled it’s intention to play in the contest where Democrat Ann Kuster hopes to replace Rep. Paul Hodes (D).

Next door, in the battleground 1st district of Rep. Carol Shea-Porter, the NRCC has also laid down $1 million down for commercial air time.

The NRCC is going in big in two highly competitive seats in the Orlando media market as well. The committee is devoting $817,000 for air time against Rep. Alan Grayson (D) and another $817,000 for ads against Suzanne Kosmas (D). Those ads will air throughout the month of October.

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